At Raremonds, we hold transparency as an important virtue while dealing with our clients. Diamond industry, colored diamond in particular, is riddled with numerous confusions and stereotypes so much that the colored diamonds have always eluded the mainstream diamond consumption.
Raremonds has been dealing with colored diamonds for over 2 decades now. We have closely observed the insecurities and fear of the clients while dealing with colored diamonds. We realized that in order to bring colored diamonds in mainstream for individual users and investors, it was imperative to uncover the secrets that are hidden under the sleeves of diamond dealers.
Best Kept Secrets is an attempt at clearly phrasing the facts that govern the colored diamond business. It is our attempt to empower the consumers and assist them in arriving at a colored diamond that suits their choice. Empowerment comes from knowledge. And through our consultancy we impart the knowledge of the colored diamonds that you are looking to purchase. To arrive at the colored diamond you deserve in a few steps, take our consultancy
Please read on further to understand some of the best kept secrets about colored diamonds.
Best Kept Secret # 1
Best Certification may not be the best for colored diamonds!
When it comes to naturally colored diamonds, the nuances of various parameters like color, cuts, and intensity become complex. Something as common as a cut is not yet defined completely for a colored diamond. So is the case for clarity. Even the best people may not be as accurate when it comes to diamonds as a study of colored diamonds is a vast and an ever-growing field.
Certification agencies have a varied range for every intensity and color that it accepts for certification. This leads to a lack of standardisation in certification. It is observed that two diamonds varying slightly in color and intensity have been certified equally for their intensity and color. So a diamond certified as a ‘Fancy Pink Diamond’ may not be as dark in color when compared to another ‘Fancy Pink Diamond’. The prices of both the diamonds will be different yet their certificates will consider them as same diamonds. This is taken advantage of by retailers/dealers and a diamond, lighter in color is sold at a price of a diamond which is darker than it.
Best Kept Secret # 2
Highly edited images
What you see is not what you get!
The image of the diamond one sees online could be purely in a classic scenario of misleading customers. While selling diamonds online, it is observed that the images of the diamonds one sees for sale are enhanced and more saturated to make the color look fancy or darker. There have been numerous instances where consumers buy the diamonds online but are taken by surprise when they actually see the diamond with their naked eyes. The color of the diamond in such case looks different than what they see online. This is the prime reason for a consumer to return the diamond after the purchase.
Best Kept Secret # 3
Certification for Clarity
Is the clarity mentioned for the colored diamond you purchased?
Clarity is one of the most important parameters to derive the value of any diamond.
Many websites, retailers, jewellers and dealers selling colored diamonds that don’t elaborate enough on the clarity of the diamond since the color is already very rare.
Though GIA mentions clarity on its certificate for a colored diamond, jewellers, retailers and dealers don’t prefer it for diamonds with the clarity of i1 and below.
Since GIA certifies a diamond without mentioning the clarity of the diamond, the sellers misuse this by certifying only the color of the diamond and not the clarity, especially for diamonds with i1 and lower clarity. This enables them to draw a higher value for a diamond with a lower clarity. Making it easier for them to sell.
Best Kept Secret # 4
The luster of a diamond is all about its cut
There is no method yet to differentiate a bad cut diamond from a good cut diamond. Hence, a buyer is usually taken for a ride because there is no lab that provides a cut standardisation for fancy colors.
Using this fact in their favour, a seller may sell off a bad cut diamond for the price of a good cut diamond.
A bad cut in a colored diamond affects the luster of the diamond drastically. Cut ensures that the light reflects through the diamond in such a way that it doesn’t leak through the edges or bottom. A good Cut reflects all the light back giving out the best color of the diamond. Hence, it is important that special care and extensive monitoring takes place while a diamond is being cut.
In a bad cut, the color of the diamond is not evenly spread throughout its surface and body. While a good cut ensures that the color is bright and evenly spread.
Best Kept Secret # 5
Diamonds with color overtones are less expensive comparatively.
Colored Diamonds are sometimes named as Orangey Pink, Greyish Blue, Purplish Pink, Greyish Yellowish Green, Brownish Yellowish Green.
One might wonder what do these numerous colors mentioned actually mean and what is their significance with respect to its quality and pricing.
The colors mentioned with suffix ‘ish’ are always the overtones of a colored diamond. A diamond with a straight color or no overtone is more valuable than a diamond with an overtone.
A ‘Fancy Pink Diamond’ is more valuable than ‘Fancy Purplish Pink Diamond’.
Similarly, a ‘Fancy Yellow Diamond’ is more valuable than a ‘Fancy Brownish Yellow Diamond’.
Fancy Purplish Pink Diamond << Fancy Pink Diamond
Fancy Brownish Yellow Diamond << Fancy Yellow Diamond
Diamonds with an overtone are offered at an attractive price by retailers and jewellers, yet they are expensive at the outset as they are less valuable than the straight colored diamonds.
To achieve a better price, it has been a practise that a diamond with overtones is sold off by retailers and jewellers as if it’s a straight colored Diamond.
Though a diamond with an overtone looks beautiful, it is definitely less expensive than a straight colored diamond in most of the cases. But this may never be revealed by the retailer.
Best Kept Secret # 6
Fancy Shapes with Fancy colors
For colored diamonds, fancy shape is always prefered.
The shape of a diamond is an important variable for the color of the diamond.
The cutting and faceting of a fancy colored diamond are unorthodox than a colorless fancy diamond and diverse in nature.
A change in the shape could affect the color of the diamonds. And color of a diamond is the most important parameter for deriving its value.
Manufacturers prefer a fancy shape versus a round shape to get the best color from a diamond.
A round shaped colored diamond doesn’t give out the best color, hence a colored diamond is rarely available in round shapes.
Best Kept Secret # 7
Retailers enhance the color of diamond by plating the same color on the gold under it.
Diamonds, be it colored or colorless, are sold with a jewellery more often than as loose diamonds.
Jewellers across many countries like USA, UK and China try to enhance the color of a diamond by setting it with the same colored gold which makes it look darker than what it actually is.
Meaning, a Light Pink Diamond could be embedded into rose gold to make it look like a Fancy Pink Diamond to draw a higher price.
Similarly, a Fancy Yellow Diamond is embedded into yellow gold to make it look like a Fancy Vivid Yellow.
Also, smaller diamonds are set around a solitaire diamond of a lighter color which makes the solitaire diamond look darker.
Best Kept Secret # 8
Multi Colors vs Overtones
Stones with Multi colors vs stones with Overtones
A colored stone maybe multi-colored, meaning it could have more than one color.
One would come across stones like blue-green, green- blue, yellow-green, yellow-orange, gray-blue, etc.
In an ideal situation a stone would have equal proportions of both the colors.
More often than not such is not the case. There is usually one color out of the two mentioned that dominates the other.
The color mentioned second in the name is always the dominating color.
Meaning, for a Fancy Blue-Green Diamond:
Intensity of the stone is ‘Fancy’. Blue is the secondary color Primary or the main color of the stone is Green.
Multi-colored stones and diamonds with overtones are completely different and should not be considered the same. The colors mentioned with suffix ‘ish’ are always the overtones of a colored diamond.
Why we consult before buying a colored diamonds?
More often than not, information on colored diamonds is not communicated with the clients clearly. At Raremonds, unlike others, we consider colored diamonds to have 5Cs and not 4Cs.
- Color overtones
- Multi Color
The 5Cs of colored diamonds could easily overwhelm even a diamond retailer. Hence, it becomes imperative that the client know what they are buying in as much details as possible.
Retailers tend to conceive vital information from the clients about the diamonds they are selling for several reasons. This leads to multiple confusions and the client is left overwhelmed with their purchase. It is then necessary that the client thoroughly understand their diamond before buying.
Buying Diamonds online is tricky as the pictures and the videos of the diamonds are tampered to enhance the color of the diamond giving a false impression to the consumers. We have vowed to not fall into the trap of image enhancements and hence come clear with HD quality images of the diamonds for viewing the diamonds before they are bought.
Through our consultancy we aim to give all the information to the client before they get into any process of buying the diamond. We ensure that all the aspects of the colored diamond that is being purchased by us are kept transparent with the client which will help them make an informed decision. With this we don’t claim to be on a higher ground than other retailers or dealers but it is a respectful courtesy towards our clients that we aim to maintain. To take our consultancy click here.
It is a myth that the colored diamonds are way more expensive than colorless diamonds. This pushes the consumers of diamonds away from the colored diamonds. Sourcing is our strong virtue and we source the diamonds in the most reasonable prices. We aim to source the best possible diamond in the required budget of our clients.
We only strive for our clients to have an enriching and informed experience when they buy a colored diamond from Raremonds.